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Article

How Can Fraud Prevention Drive Customer Growth?

Guidehouse and American Banker Survey Results

December 07, 2022
How Can Fraud Prevention Drive Customer Growth?
December 07, 2022

Is your fraud risk management function viewed as a cost center? Does your compliance function have a seat at the table during product development?

Our latest pulse survey with American Banker and Arizent aims to uncover whether financial institutions (FIs) are linking fraud reduction to improve customer experience, and ultimately driving growth. We explore how they are improving the customer experience by reducing friction, re-thinking fraud management KPI metrics, and finding effective balance between fraud prevention and customer loyalty.

Discover how FIs are rethinking their fraud risk management approach and performance metrics to strike the proper balance between fraud prevention and customer loyalty.

Fraud management infographic

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Guidehouse is a global AI-led professional services firm delivering advisory, technology, and managed services to the commercial and government sectors. With an integrated business technology approach, Guidehouse drives efficiency and resilience in the healthcare, financial services, energy, infrastructure, and national security markets.

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